Advanced Digital Marketing and Business Communication Skills

Course Description

Course Description This course provides students with fundamental knowledge and practical skills in Digital Marketing and Business Communication. It covers SEO, social media marketing, digital advertising, AI tools, professional communication, presentation skills, and personal branding to prepare learners for today's digital workplace. Learning Outcomes Upon completion of the course, students will be able to apply basic digital marketing strategies, create professional digital content, communicate effectively in business settings, and use modern digital tools to enhance their career readiness and employability.

Course Fee Seats Limited

₹1000.00

Course Details

Duration
Duration
30 HRS
Duration
Course Label
SkillDevelopment
Certificate
Certificate
Yes
Course Language
English
Duration
Course Mode
Online
Duration
Timings
7 PM - 8 PM
Days
Monday to Friday
Registration Till
10 Aug 2026
Duration
Tentative ClassStart Date
4th Week of August
Duration
Eligible Schools:
Certificate Criteria
Certificate Criteria
75% attendance, 50% score in all Exams/CA

Curriculum Snapshot

Explore the comprehensive course modules

1 Unit I: Foundations of Business Communication and Digital Marketing

Introduction to Professional Communication, Communication Process, Active Listening, Brand Communication, Professional Email Writing, Consumer Behaviour, Digital Marketing Ecosystem, Career Planning

2 Unit II: Personal Branding and Digital Presence

Personal Branding, Presentation Skills, Resume Writing, LinkedIn Profile Optimization, Interview Skills, LinkedIn Networking, Website Fundamentals, Domain and Hosting

3 Unit III: Search, Content, and Social Media Marketing

SEO Fundamentals, Keyword Research, Professional Report Writing, Canva Design, Visual Branding, Social Media Marketing, Reels Strategy, Hashtags, Organic Growth

4 Unit IV: Digital Advertising and Customer Acquisition

Proposal Writing, Email Marketing, Negotiation Skills, Meta Advertising, Campaign Setup, Audience Targeting, Budgeting, Google Ads, Search Campaigns, Sales Pitching, Lead Generation

5 Unit V: Emerging Technologies and Workplace Communication

WhatsApp Business, Customer Communication, Influencer Marketing, Affiliate Marketing, Business Presentation Skills, AI Tools for Digital Marketing, Team Communication, Meetings, Conflict Management

6 Unit VI: Project Work, Assessment and Course Review

Project Presentation I & II, Revision, Doubt Clearance, Continuous Assessment (CA 1 & CA 2), Feedback

Instructor Spotlight

Learn from leading experts in stem cell research

Vir Sapan Pratap Anand

Vir Sapan Pratap Anand

Assistant Professor

Vir Sapan Pratap Anand is an accomplished educator, corporate trainer, and industry professional with diverse experience across HR, Sales, Marketing, Operations, Logistics, and the IT sector. He has worked with leading organizations including Ambuja Cements, Amazon, and Hettich, gaining practical insights into business operations, customer engagement, talent management, process optimization, and business analytics. With 6 years of teaching experience—4 years in academia and 2 years of international teaching—he has successfully trained 700+ students, equipping them with the professional and technical skills required to thrive in today's competitive corporate environment. The Advanced Certification in Business Communication and Microsoft Excel is designed to bridge the gap between academic learning and workplace expectations. Participants will develop essential business communication competencies, including professional writing, email etiquette, presentations, public speaking, interpersonal communication, resume building, interview preparation, and workplace communication. Alongside these skills, learners will gain practical expertise in Microsoft Excel, covering data organization, formulas and functions, charts, PivotTables, dashboards, data analysis, reporting, and business automation techniques widely used across industries. Delivered through hands-on exercises, real-world business scenarios, case studies, practical assignments, and industry-oriented projects, this certification empowers learners to communicate with confidence, analyze data effectively, and make informed business decisions. Join the program and kick-start your career with industry-relevant skills under the expert mentorship of Vir Sapan Pratap Anand.