LPU - Lovely Professional University
What you'll learn

Business pitching is among the most consequential applied communication skills in contemporary professional life. Yet LPU students consistently demonstrate gaps in pitch structure, delivery confidence, financial narration, and investor Q&A management. This course directly addresses those deficiencies through a structured 30-session, 30-hour experiential programme. The course follows a progressive skill-build architecture — moving from conceptual foundations and content development through delivery mastery, Q&A competence, and context-specific adaptation, culminating in a Capstone Pitch Day evaluated by an external industry panel.

  • Purpose: Build conceptual scaffolding. Students understand what a pitch is, why structure matters, who the audience is, and what psychological triggers drive investor decisions. By the end of Module 1, every student submits a personal pitch story arc — the narrative backbone they refine across subsequent modules.
  • Purpose: Develop the substance of the pitch slide-by-slide. Covers market sizing, solution articulation, business model, competitive positioning, financial projection credibility, team framing, and traction. Heavy use of frameworks: Value Proposition Canvas, Business Model Canvas (BMC), TAM/SAM/SOM analysis.
  • Purpose: Transform content-capable students into confident presenters. Dedicated sessions address voice, body language, slide design, and opening hooks. Mid-course mock pitch at Session 18 provides a formal summative checkpoint before advanced content.
  • Purpose: Equip students to handle the most unpredictable — and career-defining — part of any pitch: the Q&A round. Includes hostile question handling, bridging techniques, and a guest expert session on financial and legal due-diligence questions.
  • Purpose: Recognise that a pitch to a Tier-1 VC differs significantly from one to a bank, a B-plan competition jury, or a corporate sponsor. Students practice adaptation across all four contexts, including a dedicated session on digital and asynchronous pitching for remote-first environments.
  • Purpose: Synthesise all learning into a final investor-ready pitch. Students build, rehearse, receive panel feedback, and deliver their Capstone Pitch before an external evaluator using the Business Pitch Rating Scale (BPRS) — the course's primary summative instrument.

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Rohit Vij
Assistant Professor

Rohit Vij is a seasoned academician and entrepreneurship mentor with over 15 years of experience in academia, startup incubation, and industry engagement. Currently serving as the Head of the Department of Start-Up at Lovely Professional University, he has been instrumental in mentoring more than 36 student-led ventures and facilitating strategic partnerships that bridge the gap between industry and education. Rohit holds postgraduate degrees in Statistics and Retail Management, alongside a B.Tech in Mechanical Engineering. His teaching focuses on innovation, design thinking, and business planning. He is a certified corporate trainer and has conducted entrepreneurship workshops across schools, colleges, and corporate platforms nationwide. An active researcher, his work has been published in reputed journals and presented at national conferences. Passionate about nurturing entrepreneurial talent, Rohit combines academic insights with hands-on guidance to inspire the next generation of changemakers.


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Ruchika Verma
Assistant Professor

With over two decades of dedicated experience in academia, I have had the honour of mentoring and transforming the lives of innumerable students. My professional journey has been defined not only by excellence in teaching but also by a sustained commitment to preparing learners for meaningful careers. Guiding students through placement training, equipping them with strategic insights, and nurturing their professional confidence have been integral to my role as an educator. From the very beginning of my career, I have actively contributed to curriculum design and academic planning, ensuring that programmes remain rigorous, relevant, and future-oriented. I firmly believe that education must evolve alongside the world it serves; therefore, I have consistently worked towards developing curricula that cultivate critical thinking, adaptability, and practical competence. Content creation has been a cornerstone of my pedagogical approach. By designing engaging, learner-centric materials, I strive to ignite intellectual curiosity and foster a lasting enthusiasm for learning that extends far beyond the classroom. In addition to my academic responsibilities, I have demonstrated strong leadership and team management capabilities. Collaborating effectively with faculty members and administrative staff, I have contributed to building cohesive academic environments that support both teaching excellence and student success. My leadership has facilitated the adoption of innovative teaching practices and contemporary methodologies, enhancing the overall educational experience and aligning it with global standards. At the heart of my professional philosophy lies an unwavering commitment to student empowerment. I seek to inspire learners to recognize and realize their full potential, cultivating in them resilience, confidence, and a lifelong passion for knowledge. I regard education as a transformative force—one that opens doors to opportunity and shapes responsible, capable individuals. Through dedication, innovation, and mentorship, I continue to work towards making a meaningful and enduring impact on every student I have the privilege to teach.