LPU actively collaborates with local and national highway authorities through various community-oriented initiatives. As part of its commitment to sustainable development, the university runs a Community Connect Program that focuses on the sustainable management of land to promote tourism. This includes maintaining a few kilometers of NH44 (National Highway) near the university, enhancing the landscape with beautiful sceneries, lush greenery, and cleanliness efforts. Additionally, the university ensures the installation of safe riding signage along the highway to promote safety and environmental awareness. These initiatives not only enhance the aesthetic appeal of the region but also contribute to preserving the ecosystem and supporting biodiversity.
Lovely Professional University (LPU) is actively engaged in maintaining the landscaping along the National Highway (NH) roadside, enhancing the aesthetic appeal and environmental sustainability of the area. This initiative includes planting a variety of native trees, shrubs, and flowering plants that not only beautify the surroundings but also contribute to biodiversity and ecological balance. By creating green buffers, LPU helps in reducing air pollution and noise, while also providing shade and habitat for local wildlife. This landscaping effort reflects the university's commitment to environmental stewardship and community engagement, promoting a cleaner and greener environment for all.
LPU utilizes the
Photo of NH- 44 PAP Chowk, Jalandhar, Punjab maintained by LPU
NH- 44 PAP Chowk, Jalandhar, Punjab maintained by LPU
LPU Lovely Professional University is dedicated to enhancing the roadside landscape along NH-44 in Jalandhar, Punjab. Their initiative focuses on planting native trees, shrubs, and flowering plants, which not only beautify the area but also boost biodiversity and ecological balance. By creating green buffers, LPU actively reduces air pollution and noise while providing shade and habitat for local wildlife. This commitment reflects the university's strong values of environmental stewardship and community engagement, fostering a cleaner and greener environment for everyone.
Photo of NH-44 Phagwara chowk, Phagwara, Punjab maintained by LPU
Photo of NH-44 Phagwara chowk, Phagwara, Punjab maintained by LPU
NH-44 Phagwara chowk, Phagwara, Punjab
LPU Lovely Professional University is committed to improving the landscape along NH-44 in Phagwara by planting native trees and flowering plants. This initiative enhances biodiversity and ecological balance while reducing air pollution and noise. Through these efforts, LPU demonstrates its dedication to environmental stewardship and community well-being.| Event ID | Events on Sustainable management of land for Tourism |
|---|---|
| 1 | World Tourism Day Celebration 2024 |
| 2 | 5th International Conference on Sustainable Development Goals and Tourism |
| 3 | Sustainable Tourism Indicators and Sustainable Development Goals |
| 4 | Alumni Guest Lecture on Community-Based Tourism for Socioeconomic Development. |
| 5 | Cleanliness and Awareness drive at Phagwara Railway Station |
| 6 | Tree Plantation Drive - LPU Alumni Association Delhi NCR Noida Chapter - Ek Ped Maa Ke Naam |
| 7 | Workshop and Rally on Swachhta Progrrmme (Cleanliness Drive) |
| 8 | Guest Lecture on Sustainability in Tourism and Finance |
| 9 | Guest lecture on “Green Consumption in Tourism and Hospitality” |
| 10 | LPU celebrates World Tourism Day “Sustainable Use of Land for Tourism” |
| 11 | Event on Sustainability in Rural Tourism: Community-Based Management Approach |
Group Photo with Organising Committee & Faculty Members
World Tourism Day Celebration 2024
World Tourism Day is celebrated every year on 27th September to promote awareness among the international community about the importance of tourism and its social, cultural, political, and economic value. In line with the UNWTO’s global celebrations, the School of Hotel Management and Tourism, LPU took the initiative to organize the World Tourism Day Celebration 2024 under the theme "Tourism and Peace."
5th International Conference on Sustainable Development Goals and Tourism
5th International Conference on Sustainable Development Goals and Tourism
5th International Conference on Sustainable Development Goals and Tourism
The 5th International Conference on Sustainable Development Goals and Tourism (SDGT-2024), themed Embracing People, Planet, Prosperity, Peace & Partnership, was held from February 27 to March 1, 2024 at Lovely Professional University (LPU), Phagwara, in a hybrid mode. Organized by the School of Hotel Management and Tourism, under the leadership of Prof. (Dr.) Sandeep Walia, Professor and Associate Dean, the event collaborated with esteemed organizations such as Western Sydney University, Critical Studies Association Asia Pacific, ATLAS (Association for Tourism and Leisure Education and Research), and the IGU Commission of Tourism and Leisure.
Sustainable Tourism Indicators and Sustainable Development Goals
Sustainable Tourism Indicators and Sustainable Development Goals
The Sustainable Tourism Indicators and Sustainable Development Goals event, held on February 26, 2024, at Lovely Professional University (LPU), Block 15, was organized by the School of Hotel Management and Tourism, LPU in an offline mode. Featuring Assistant Professor Siamak Seyfi from the University of Oulu, Finland, as the guest speaker, the event attracted 80 participants. LPU’s initiative educated local and national communities on sustainable tourism indicators, emphasizing their role in tracking progress toward the UN’s Sustainable Development Goals. This outreach program empowered stakeholders to make informed decisions, promoting balanced economic, social, and environmental outcomes in tourism management.
Resource person educating the local community and students
Alumni guest lecture on Community-based tourism for socioeconomic development
The alumni guest lecture on "Community-based Tourism for Socioeconomic Development" highlighted sustainable land management for tourism. Zahid Ahmad Zargar, Managing Director of Al Aroush Tours and Travels, emphasized preserving natural landscapes while promoting tourism that benefits local communities. He discussed minimizing environmental impact through eco-friendly practices like waste reduction and renewable energy use. Community involvement in tourism planning ensures equitable economic gains and cultural preservation. Educational outreach programs, like this lecture, promotes awareness among stakeholders about balancing tourism growth with land conservation. The event, attended by 43 participants, underscored the importance of sustainable tourism for long-term socioeconomic development.
Cleanliness and Awareness drive at Phagwara Railway Station
Cleanliness and Awareness drive at Phagwara Railway Station
Cleanliness and Awareness drive at Phagwara Railway Station
On 28 Sept 2024,LPU-NSS volunteers from Lovely Professional University (LPU) took part in a cleanliness drive at Phagwara Railway Station. The initiative aimed at promoting the importance of maintaining a clean environment in public spaces, highlighting the need for cleanliness in everyday life. Volunteers worked tirelessly to clean the station, setting a powerful example for the community. Their efforts reflect LPU's commitment to social responsibility and creating awareness about hygiene. For more details click here
Brochure of the Event
Volunteers during the Event
Social Media Presence
Tree Plantation Drive - LPU Alumni Association Delhi NCR Noida Chapter - Ek Ped Maa Ke Naam
On 1 December 2024, the Division of Alumni Relations, in collaboration with the LPU Alumni Association Delhi NCR Noida Chapter, organized a Tree Planta- tion Drive titled “Ek Ped Maa Ke Naam” at A Block, Pocket A, Sector 19, Noida, Uttar Pradesh, with 29 participants. The event honored the nurturing essence of mothers and Mother Nature through tree planting, aiming to increase green cover, support biodiversity, and encourage sustainable environmental practices through alumni collaboration.
LPU-NSS volunteers with community members during Swachhta Rally
Workshop and Rally on Swachhta Progrrmme (Cleanliness Drive)
On 29th March 2024, LPU-NSS organized a One-Day Workshop and Rally on Swachhta Programme. The event was conducted at Lovely Professional University and its adopted villages. A total of 100 volunteers and participants actively took part in the activities. The programme focused on spreading awareness about cleanliness and sanitation. It also included sessions on civic responsibility. The initiative encouraged both community engagement and sustainable practices in urban and rural areas.
Brochure of the Event
Resource person engaging with the participants and imparting her knowledge on the topic
Guest Lecture on Sustainability in Tourism and Finance
LPU observes World Sustainability Day every year on the last Wednesday of October, emphasizing the protection of land, flora, and fauna through sustainable practices. On October 30, 2023, the School of Hotel Management and Tourism-II hosted an online guest lecture by Prof. (Dr.) Ashish Nag on “Sustainability in Tourism and Finance.” He explained how financial tools such as Socially Responsible Investing (SRI) and bootstrapping support sustainable tourism, while stressing their role in preserving native ecosystems and promoting environmental stewardship.
Brochure of the Guest Lecture
Guest lecture on “Green Consumption in Tourism and Hospitality”
The "Green Consumption in Tourism and Hospitality" guest lecture was organized by the School of Hotel Management and Tourism on February 2, 2023, featuring Prof. Maharaj Vijay Reddy from Birmingham City Business School as the resource person. The event, attended by 287 participants from various universities and colleges attended the guest lecture. This event focused on the shift from simple to responsible consumption in the tourism and hospitality sectors. It highlighted the significance of green consumption for gaining a competitive advantage and explored the role of social media in promoting sustainable practices. In the latter part of the lecture, students engaged with the speaker, asking about strategies for enterprises to leverage green consumption effectively.
Brochure of the Guest Lecture
LPU celebrates World Tourism Day “Sustainable Use of Land for Tourism”
On World Tourism Day 2023, at Lovely Professional University celebrated the theme “Sustainable Use of Land for Tourism.” The event highlighted the importance of utilizing land responsibly to promote tourism, focusing on eco-friendly practices and green investments. Through various competitions and activities, students were encouraged to explore innovative approaches to tourism that preserve the environment, ensuring that tourism growth aligns with sustainable land management practices.
Brochure of the Guest Lecture
Event on Sustainability in Rural Tourism: Community-Based Management Approach
Lovely Professional University organized an event on Sustainability in Rural Tourism: Community-Based Management Approach, focusing on how local communities can play a vital role in managing tourism sustainably in rural areas. The event highlighted the importance of involving community members in tourism planning and decision-making, ensuring that tourism initiatives not only promote rural development but also preserve the environment and local culture. This approach encourages eco-friendly practices while empowering local communities to benefit from tourism in a sustainable manner.