LPU - Lovely Professional University

BBA (Hons.) (Technology and Management) with Global Immersion

Duration : 4 years (8 Semesters)

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5+

Global & Indian Business Immersion Programmes

60%

Experiential learning through live projects, internships & venture building

12+

Months of structured industry internship & corporate exposure

Programme Philosophy
& Core Principles

The programme is built on modern business principles that redefine undergraduate management education.

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60% Experiential Learning: Learn. Build. Deploy.

60% of the BBA journey is hands-on and action-driven. Students launch brands, sell products, and deploy solutions to real business challenges. Learning happens through live projects, internships, simulations, labs, immersions, and venture builds—formally evaluated through outcome-based assessment, not rote examinations.

Industry Immersion Icon

Six Cities. Six Business & Cultural Immersions

Students experience six structured business and cultural immersions across major Indian hubs—Delhi NCR, Mumbai, Bangalore-and global destinations including Malaysia and Dubai. Through company visits, live projects, and industry interactions, learners develop cross-cultural intelligence and global business leadership skills.

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Triple Business Accelerator: Build Three Real Ventures

Students build three real-world businesses during the programme—a live brand, an asset-light digital business, and a personal tech startup. Guided by expert mentors, learners handle ideation, market validation, marketing, operations, and scaling, with performance measured using real business metrics.

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Dual Pathways: Corporate Placement + Entrepreneurship Launchpad

Students choose between two equally supported career pathways. The corporate track focuses on high-value placements through internships and PPOs, while the entrepreneurship launchpad offers startup incubation, funding access, and mentorship—ensuring flexibility without compromising career outcomes.

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12+ Months of Corporate Internship Experience

Students complete over 12 months of structured corporate internships, beginning in Year 1 and progressing to a full-time final-term internship. Each stage builds from foundational roles to high-impact strategic assignments, leading to strong workplace readiness and Pre-Placement Offers.

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C-Suite Mentorship & Unicorn Founder Access

Students gain direct access to CXOs, business leaders, and startup founders through structured mentorship. Monthly interactions cover strategy, leadership challenges, decision-making, and growth pitfalls, offering real-world insight from leaders associated with firms like IBM, KPMG, and EY.

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Industry Expert–Led Masterclasses

Core courses are delivered by seasoned industry practitioners with CXO-level experience. Sessions focus on real cases and live insights from business hubs such as Gurgaon, Mumbai, and Bangalore, ensuring students learn strategy, marketing, fintech, and analytics the way professionals practice them.

Tech Global Business Immersion
Programme: The Core USP

Students complete over 12 months of structured corporate internships, beginning in Year 1 and progressing to a full-time final-term internship. Each stage builds from foundational roles to high-impact strategic assignments, leading to strong workplace readiness and Pre-Placement Offers.

Why Global Business Immersion Matters

  • Direct access to business leaders, CXOs, founders, and industry mentors
    Students interact regularly with senior professionals for mentorship, strategic insights, and career guidance-well beyond classroom learning.
  • Exposure to diverse business models across MNCs, startups, and digital enterprises
    Learners understand how organisations operate at scale, adapt to markets, and leverage technology for competitive advantage.
  • Deep understanding of regional and global business ecosystems
    Students study how markets like India, Dubai and the Malaysia differ in regulation, culture, innovation, and growth opportunities-building true global business perspective.

Immersion Schedule

YEAR/SEMESTER LOCATION FOCUS AREA & EXPOSURE
Year 1 (Semester 1) Main Campus, India (LPU) + Punjab Artisanal Clusters Foundation & Social-Tech Literacy
Business fundamentals, communication, design thinking, and digital fluency. Introduction to business analytics, Python, and AI basics. Exposure to rural and artisanal business ecosystems, sustainable enterprise models, and social entrepreneurship through live immersion projects and corporate visits.
Year 1 (Semester 2) Delhi–NCR, India Business Analytics & Consulting Immersion
Hands-on exposure to consulting frameworks, enterprise analytics, digital marketing analytics, and data-driven decision-making. Live projects focused on policy, corporate strategy, and problem-solving with industry and consulting professionals.
Year 2 (Semester 3) Bangalore, India Startup, Innovation & Tech-Business Immersion
Exposure to startup ecosystems, product management, venture building, and technology-enabled business models. Students engage in startup shadowing, design sprints, innovation workshops, and mentorship with founders and incubators.
Year 2 (Semester 4) Mumbai, India Finance, Branding & Digital Markets Immersion
Focus on fintech, digital finance, AI in finance, branding strategy, martech, adtech, and e-commerce operations. Students work on financial modeling, real-market simulations, live campaigns, and agency-led brand consulting projects.
Year 3 (Semester 5) Dubai, UAE Global Business & Emerging Markets Immersion
Exposure to international trade, cross-border business strategy, fintech, logistics, and family-owned enterprises. Students gain cross-cultural business understanding through corporate visits, academic partner sessions, and global market projects.
Year 3 (Semester 6) Malaysia Global Innovation, Strategy & Digital Economy Immersion
Interaction with startups, MNC head offices, smart city initiatives, platform economies, and ASEAN business ecosystems. Strategy labs and collaborative digital projects.
Year 4 (Semester 7) Hyderabad Tech & Global Capability Centre (GCC) Management Immersion
A focused immersion into how multinational corporations run Global Capability Centres (GCCs) and large-scale tech operations from India.
Year 4 (Semester 8) Flexible / Preferred Location Capstone Internship / Global Project / Startup Incubation
Final-term immersion focused on real-world application. Students choose between a full-time corporate internship (PPO-oriented), global consulting project, or startup incubation with mentorship, analytics deliverables, and strategic execution.
Note:
  • - City-based immersion experiences are short-term (up to one month) and do not span the full semester.
  • - The cities and countries mentioned in the immersion schedule are indicative and may be changed as per the evolving needs of the programme, industry partnerships, and global tech landscape. The university reserves the right to substitute locations with equivalent or superior tech hubs to ensure students receive the best possible exposure and learning opportunities.

Curriculum Framework:
Core Business & Technology Domains

The curriculum is designed around core business domains integrated with emerging technologies. Students build strong management foundations while gaining technology fluency to lead modern organisations, drive digital transformation, and make data-driven decisions across industries.

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Business Analytics, AI & Data-Driven Decision Making

Modern businesses run on data. This domain equips students to interpret data, apply AI tools, and translate insights into strategic decisions across marketing, finance, operations, and consulting roles.

  • MLOps Icon Business analytics & data visualisation
  • MLOps Icon AI applications for managers (not coding-heavy)
  • MLOps Icon Predictive decision-making & dashboards
  • MLOps Icon Generative AI tools for business productivity
  • MLOps Icon Data-led strategy & performance optimisation
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Digital Business, Platforms & Technology Strategy

This domain focuses on how technology enables scalable business models. Students learn to evaluate, adopt, and manage digital platforms rather than build them as engineers.

  • MLOps Icon Digital business models & platform ecosystems
  • MLOps Icon Product management & tech-enabled services
  • MLOps Icon API-driven businesses & SaaS models
  • MLOps Icon Technology strategy & digital transformation
  • MLOps Icon Managing tech teams & vendor ecosystems
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Finance, FinTech & Business Intelligence

Students understand how finance is being reshaped by technology. The focus is on decision-making, risk assessment, and value creation, not trading or hardcore programming.

  • MLOps Icon Corporate finance & financial modelling
  • MLOps Icon FinTech, blockchain & digital payments
  • MLOps Icon Business intelligence for finance leaders
  • MLOps Icon Risk analytics & compliance basics
  • MLOps Icon Financial decision-making in digital enterprises
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Marketing, Branding & Digital Growth Systems

This domain blends marketing strategy with technology platforms to build brands, acquire customers, and scale businesses in digital markets.

  • MLOps Icon Brand strategy & consumer behaviour
  • MLOps Icon Digital marketing & performance analytics
  • MLOps Icon MarTech, AdTech & growth platforms
  • MLOps Icon E-commerce & omnichannel strategy
  • MLOps Icon Customer experience & data-led branding
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Entrepreneurship, Innovation & Venture Building

Students learn entrepreneurship by building real ventures. The emphasis is on execution, validation, and growth—not theory alone.

  • MLOps Icon Opportunity discovery & market validation
  • MLOps Icon Startup finance & venture economics
  • MLOps Icon Innovation management & design thinking
  • MLOps Icon Scaling asset-light digital businesses
  • MLOps Icon Founder decision-making & growth metrics
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Leadership, Strategy & Global Business

This domain prepares students for leadership roles in complex, global environments by integrating strategy, ethics, and cross-cultural business understanding.

  • MLOps Icon Business strategy & competitive advantage
  • MLOps Icon Global markets & cross-border business
  • MLOps Icon Leadership & change management
  • MLOps Icon Ethics, governance & responsible AI
  • MLOps Icon Strategic thinking for senior management roles

Industry Integration
& Mentorship

Extended Industry Internship Programmes

Students complete progressive, multi-stage industry internships across the programme, designed to bridge classroom learning with real business environments and leadership roles.

  • Year 1: Foundation Internship (Summer | 6–8 weeks)
  • Year 2: Domain-Focused Internship (8–12 weeks)
  • Year 3: Pre-Placement Internship (6 months – 1 year)
Student

CXO & Industry Mentorship Programmes

High-performing students are mentored by senior business leaders and industry experts, providing real-world perspectives and leadership guidance beyond textbooks.

  • CXOs and Business Heads
  • Product & Strategy Leaders
  • Startup Founders and Entrepreneurs
  • Consulting and Industry Experts
Books and Graduation Cap

Industry-Recognised Certification Support

The programme integrates globally and industry-recognised certifications to ensure students graduate with credentials that enhance employability and professional credibility.
Students receive structured support for certifications across:

  • Digital Marketing & Performance Marketing
  • Business Analytics & Data Tools
  • Financial Markets & FinTech Foundations
  • Product Management & Agile Business Practices
  • Entrepreneurship, E-commerce & Growth Strategy
Group of Students

Freelancing &
Entrepreneurship Pathway

Freelancing
Excellence Programme

Students are encouraged to explore independent income streams and venture creation alongside their academic journey.

Through guided pathways, students can:

  • Build and manage freelancing profiles (marketing, analytics, content, consulting)
  • Launch asset-light digital businesses and e-commerce ventures
  • Work on live client projects and paid assignments
  • Develop entrepreneurial skills including pricing, pitching, negotiation and scaling
  • This pathway empowers students to graduate with income-generating skills, not just degrees.
Freelancer

Year-by-Year Progression

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YEAR 1

Foundation, Social-Tech & Analytics

LPU Main Campus · Punjab Artisanal Clusters · Delhi–NCR

FOCUS

Foundational exposure to business, technology, analytics, and social innovation through experiential and industry-linked learning.

TECHNICAL SKILLS

Business Fundamentals Communication AI Fundamentals Business Analytics Consulting Frameworks Digital Marketing Analytics

OUTCOME

Students develop core business and analytical skills and apply technology to real-world, social, and enterprise challenges.

YEAR 2

Startup, Innovation & Digital Markets

Bangalore . Mumbai, India

FOCUS

Hands-on immersion in startups, digital markets, finance, branding, and tech-enabled business models.

TECHNICAL SKILLS

Startup & Venture Building Product Management Design Sprints & Innovation FinTech & Digital Finance AI in Finance Financial Modelling Brand Strategy MarTech & AdTech

*Indicative skill areas developed through startup shadowing, innovation workshops, live market simulations, and industry mentorship.

OUTCOME

Students build startup, financial, and digital market capabilities through live projects and industry-driven problem-solving.

YEAR 3

Global Business & Digital Economy

Dubai, UAE · Malaysia

FOCUS

Global exposure to international business, emerging markets, and digital economies with a focus on strategy and innovation.

TECHNICAL SKILLS

International Trade & Cross-Border Strategy Emerging Markets Analysis FinTech & Digital Payments Global Logistics & Supply Chains Family Business & Enterprise Strategy Platform-Based Business Models

*Indicative skill areas developed through global market projects, corporate visits, academic partnerships, and industry-led mentorship.

OUTCOME

Students gain a global business mindset and apply strategic and digital frameworks across international market contexts.

YEAR 4

Global Leadership & Capstone

Hyderabad

FOCUS

A focused immersion into how multinational corporations run Global Capability Centers (GCCs) and large-scale tech operations from India.

TECHNICAL SKILLS

Global Leadership Frameworks Entrepreneurship & Venture Scaling Venture Capital & Accelerator Ecosystems Ethical & Responsible Leadership Technology-Enabled Innovation Strategic Execution

*Indicative skill areas developed through accelerator exposure, leadership labs, capstone projects, and industry or startup mentorship.

OUTCOME

Students demonstrate leadership readiness and transition into corporate roles, consulting, or entrepreneurial ventures.

LPU

Resources & Student
Support Ecosystem

Academic & Learning Support

  • Dedicated programme faculty and industry mentors
  • Continuous academic advising and structured mentoring
  • Access to digital libraries, databases, and learning platforms
  • Business labs, analytics tools, and simulation software
  • Research, project, and experiential learning support

Career & Innovation Support

  • Career services and placement preparation assistance
  • Entrepreneurship and innovation support cells
  • Startup, incubation, and venture mentoring
  • Professional skills development and career clarity initiatives
  • Industry engagement and real-world exposure opportunities
Student

Expected
Student Outcomes

  • BUSINESS APPLICATION
    Apply management concepts to business challenges
  • ANALYTICAL DECISION-MAKING
    Analyse markets, data, and financial decisions
  • PROFESSIONAL COMMUNICATION
    Communicate clearly across corporate environments
  • LEADERSHIP & EXECUTION
    Lead projects, teams, and business initiatives with confidence and accountability
  • TECHNOLOGY ADAPTABILITY
    Adapt to technology-driven and evolving business ecosystems

  • ENTREPRENEURIAL THINKING
    Demonstrate innovative and opportunity-driven thinking in business contexts
  • PROBLEM-SOLVING
    Apply structured problem-solving skills to real-world and market-based challenges
  • MARKET & FINANCIAL AWARENESS
    Analyse markets and financial decisions to support venture sustainability
  • LEADERSHIP & INITIATIVE
    Lead entrepreneurial projects and business initiatives independently
  • DIGITAL ADAPTABILITY
    Operate effectively within technology-enabled business environments

  • PROBLEM-SOLVING
    Apply management concepts to real business challenges
  • ANALYTICAL THINKING
    Analyse markets, data, and financial decisions effectively
  • COMMUNICATION
    Professional written and verbal communication across corporate environments
  • LEADERSHIP
    Lead projects, teams, and business initiatives confidently
  • ADAPTABILITY
    Adapt to technology-driven business ecosystems
  • ENTREPRENEURIAL MINDSET
    Demonstrate entrepreneurial thinking and solution-oriented skills

Programme Fee & Scholarship Structure

Applicable fee per semester (350000)

Details Scholarship Amount
(per semester)		 Applicable Fee after Scholarship
(per semester)
LPUNEST score more than or equal to Category A cut-off
(Tentative LPUNEST Marks Required,cut-off 84 Marks out of 100, with variation of 10-15 Marks)
Subject to minimum 70% aggregate marks in 10th or 12th.
Or
98% or above aggregate marks in 12th or 10th.		 122500
(i.e. 35% of Programme Fee) 		227500
LPUNEST score more than or equal to Category B cut-off
(Tentative LPUNEST Marks Required,cut-off 72 Marks out of 100, with variation of 10-15 Marks)
Or
95% - 97.99% or above aggregate marks in 12th or 10th.		 105000
(i.e. 30% of Programme Fee) 		245000
LPUNEST score more than or equal to Category C cut-off
(Tentative LPUNEST Marks Required,cut-off 60 Marks out of 100, with variation of 10-15 Marks)
Or
90% - 94.99% or above aggregate marks in 12th or 10th. 		87500
(i.e. 25% of Programme Fee) 		262500
LPUNEST score more than or equal to Category D cut-off
(Tentative LPUNEST Marks Required,cut-off 35 Marks out of 100, with variation of 10-15 Marks)
Or
80% - 89.99% or above aggregate marks in 12th or 10th. 		70000
(i.e. 20% of Programme Fee) 		280000
Examination Fee 5000 (Per Semester)
Uniform Fee 4000 (one time)

Following are the details of criteria and scholarship amount applicable
Criteria Scholarship amount (per semester) (in Rs.)
98% or above aggregate marks in 12th or 10th.
122500
(i.e. 35% of Programme Fee)
95% - 97.99% aggregate marks in 12th or 10th.
105000
(i.e. 30% of Programme Fee)
90% - 94.99% aggregate marks in 12th or 10th.
87500
(i.e. 25% of Programme Fee)
80% - 89.99% aggregate marks in 12th or 10th.
70000
(i.e. 20% of Programme Fee)

Following are the details of criteria and scholarship amount applicable

Percentage Slab Scholarship amount (per semester) (in Rs.)
LPUNEST score more than or equal to Category A
Subject to minimum 70% aggregate marks in 10th or 12th.
 122500
(i.e. 35% of Programme Fee)
LPUNEST score more than or equal to Category B cut-off 105000
(i.e. 30% of Programme Fee)
LPUNEST score more than or equal to Category C cut-off 87500
(i.e. 25% of Programme Fee)
LPUNEST score more than or equal to Category D cut-off 70000
(i.e. 20% of Programme Fee)

  • Pass with 60% aggregate marks in 10+2 (with English) or equivalent.
  • For a candidate who has not studied English as a subject, the condition of English may be waived off, provided the candidate in his qualifying exam has studied in the English medium or an equivalent subject.
  • (10% relaxation on aggregate mark for North-East states and Sikkim candidates, and 5% relaxation on aggregate mark to Defence Personnel and their Dependents, or Wards of Kashmiri Migrants)

Merit in qualifying examination.

  Current Schedule
Last Date of Admission Ongoing, Subject to Seat Availability
Dates of Entrance Examination # Ongoing
Display of Result (For Scholarship) Within 24 working hours
Note:
⚫
For the above mentioned Schedule, LPU is providing the following options to appear for the LPUNEST Exam. Students can choose the best-suited option to appear for exam:
⚪
  • Online Remotely Proctored LPUNEST exam from home (Recommended by the university, based on available resources. Click here to view General Guidelines) and Click here to view frequently asked questions(FAQs) about remotely proctored exam.
    • ⚪ Test Centre-Based Exam
    ⚫
    The declaration date of offline exam results may vary from the above schedule. Candidates will receive their test results directly within their portal.
    ⚫
    The remotely proctored exam will be monitored live through various Artificial Intelligence tools and by the invigilators.
    ⚫
    This is the tentative schedule; any of the date(s) and other details as mentioned above is subject to change at the discretion of the University.
    ⚫
    No separate intimation or announcement to any applicant(s) will be given.
    ⚫
    Subsequent Phases of admission will be conducted if seats remain vacant .
    ⚫
    # Candidate can select any suitable venue (if applicable), date and time, subject to its availability.
    * It is advised not to wait for the last moment as you may not get the desired venue (if applicable), date and time for the exam.

    How to Apply

    Step 1 - Signup

    • Register onto LPUADMIT with basic details (Name, Email ID, Mobile No., State, Gender and Password). Your email id will act as your username for the portal and password will be set by you while registering on the portal.
    • You will get a mail on your registered email id regarding this.
    • Login to the LPUADMIT with already created username/ password.
    APPLY NOW

    STEP 2 - Take Admission

    • Fill the application form.
    • Select your programme from the Available Programme List.
      - Deposit initial payment of Rs.10000 .After the successful realization of the payment:
          - A Unique Candidate ID will be generated and will be sent to your registered Email ID.
      - Upload the documents.
          - Recent Photograph
          - Date of Birth proof (Matric certificate, Aadhaar card)
          - Qualifying exam Certificate/ Marksheet. Also, if the applicant is claiming scholarship on the basis of qualification previous to eligibility qualification he/ she is required to submit the previous qualifications exam certificate/ marksheet also. In case the exam certificate/ marksheet is not available at the time of filling this application form (recently appeared), it may be submitted later also.

    • Apply for residential / mess / transportation / parking facility as per the requirement.
    • All the submitted documents are to be verified from the originals within the prescribed timelines.
    • Deposit the balance fee within the timelines prescribed by the university.
    APPLY NOW

    STEP 3 - Apply LPUNEST (for Scholarship)

    • LPUNEST is an online test which acts as a gateway to programme you are interested in. LPUNEST act as Scholarship test and student can avail huge scholarship based on performance in this test.
    • Deposit the test fee:
      - Cost of Application form with Soft copy of LPUNEST Kit is ₹1000 (for Boys and Girls).
      - Cost of Application form with Printed LPUNEST Kit is ₹1500 (for Boys and Girls) .
    • Fill the test application form.
    APPLY NOW

    STEP 4 - Book the Exam Slot and Appear for exam

    • Book the slot to appear in the LPUNEST Exam:
      - For Test Centre Based Exam, Book preferred venue, date and time.
      - For Remotely Proctored Online Exam, Book preferred date and time. Click here to view the General Guidelines.
    • Appear and qualify the exam.
    APPLY NOW

    Our Graduates Will Be
    Distinguished By

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    Strong industry exposure and practical business understanding

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    Ability to bridge technology with management decision-making

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    Leadership readiness and professional maturity

    Graduate Student
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    Entrepreneurial mindset and innovation capability

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    Global outlook with cross-cultural awareness

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    Ethical, responsible and sustainable business thinking