skilldevelopment.cpe@lpu.co.in

What you'll learn

Course Description: Welcome to Kickstart Your Freelancing Career in Digital Marketing""-a comprehensive 6-week, 30-hour course designed to equip you with the skills, tools, and strategies needed to launch a successful freelancing career in the fast-growing field of digital marketing. Whether you' re a student or a budding professional, this hands-on course will guide you through setting up your freelance profile, mastering key digital marketing techniques, and acquiring real-world experience in SEO, social media marketing, email marketing, and more. Program Highlights: • Freelancing Fundamentals: Learn how to establish a strong freelance presence on platforms like Upwork, Fiverr, and LinkedIn. • SEO Mastery: Hands-on training in both on-page and off-page SEO techniques to boost online visibility. • Social Media Marketing: Create and manage effective ad campaigns on Facebook and Instagram, and develop content strategies. • Graphic Design for Marketing: Design compelling marketing visuals using tools like Canva and Adobe. • Email & Google Ads: Build automated email sequences and set up Google Ads campaigns to drive traffic and conversions. • Client Management: Learn how to pitch, negotiate, and manage clients to maintain long-term business relationships. • Industry-Recognized Tools: Gain experience with popular tools like Google Analytics, SEMrush, and MailChimp. Learning Outcome: By the end of this course, you will: • Be able to set up and optimize a freelance digital marketing profile. • Understand the core components of digital marketing, including SEO, social media, content marketing, and email marketing. • Create and manage effective online advertising campaigns on various platforms. • Develop and implement SEO strategies to improve website rankings. • Design eye-catching marketing visuals using graphic design tools. • Utilize analytics tools to track campaign performance and make data-driven decisions. • Confidently pitch and negotiate with clients, managing freelance projects from start to finish. • Gain practical experience that will enable you to start earning as a freelancer in the digital marketing space. This course provides not just the knowledge but also the practical know-how to succeed in the digital marketing freelancing world!

  • Overview of Digital Marketing & Freelancing • Introduction to digital marketing fundamentals. • Understanding various digital marketing channels (SEO, Social Media, Content Marketing, etc.). • Freelancing in digital marketing: Pros, cons, and opportunities. • How digital marketers can offer their services as freelancers. Setting Up Freelance Profiles • Creating a professional profile on platforms like Upwork, Fiverr, and LinkedIn. • Optimizing profiles for better visibility and attracting clients. • Writing an effective bio and description of services. • Uploading relevant portfolio pieces and experience. Personal Branding Overview • What is personal branding and why is it essential for freelancers? • Crafting your unique value proposition. • Consistency in messaging across all platforms (social media, website, etc.). • How to maintain a personal brand that aligns with your freelancing goals. Designing a Professional Website/Portfolio (Part 1) • The importance of a portfolio website for freelancers. • Choosing the right platform (WordPress, Wix, Squarespace, etc.). • Structuring the website: Homepage, portfolio, about, and contact sections. Designing a Professional Website/Portfolio (Part 2) • Hands-on: Adding your work samples, testimonials, and case studies. • Best practices for showcasing your skills and previous projects. • Integrating social proof and call-to-action for client inquiries. • Website optimization for mobile devices.
  • Crafting a Compelling Bio and Freelance Pitch • Techniques to write a powerful, engaging bio. • Crafting a pitch for potential clients that highlights your skills and experience. • Tailoring your pitch for different types of clients and platforms. • Practical: Writing your own bio and creating a template for your pitch. SEO Basics: Introduction and Importance • What is SEO and why it’s critical for digital marketing success. • Overview of search engines and how they rank websites. • Introduction to on-page and off-page SEO. • Overview of the SEO process: keyword research, optimization, and tracking. Keyword Research Techniques • Tools for keyword research (Google Keyword Planner, SEMrush, Ubersuggest, etc.). • Identifying target keywords for your or your client’s business. • Differentiating between short-tail and long-tail keywords. • Practical: Conducting keyword research and selecting high-potential keywords. On-Page SEO (Part 1) • Introduction to on-page SEO elements (titles, meta descriptions, headers). • Optimizing URLs, alt tags, and internal linking. • Ensuring content is SEO-friendly: Best practices. • Hands-on: Optimizing a web page for SEO. On-Page SEO (Part 2) • Continued on-page SEO work. • Speed optimization and mobile-friendly website techniques. • Hands-on: Auditing an existing webpage and making SEO improvements.
  • • Introduction to Social Media Analytics: Overview of key metrics (impressions, reach, engagement, click-through rate, conversions). • Using Analytics Tools: Hands-on practice with native platform analytics and third-party tools. • Analyzing Data to Inform Strategy: Interpreting data to understand what works and what doesn't, and using insights to refine social media strategies.
  • Off-Page SEO & Link Building • What is off-page SEO and how it impacts search rankings. • Link building strategies: Guest blogging, outreach, and PR. • Understanding the importance of backlinks and how to acquire them. • Practical: Researching backlink opportunities. Introduction to Social Media Marketing • Overview of major social media platforms (Facebook, Instagram, LinkedIn, Twitter,). • Building a social media strategy aligned with business goals. • The role of social media in business growth and customer engagement. Facebook & Instagram Ads (Campaign Creation Part 1) • Setting up a Facebook Ads Manager account. • Understanding ad objectives and audience targeting. • Creating effective ad copy and visuals. • Hands-on: Creating your first ad campaign (Part 1). Facebook & Instagram Ads (Campaign Creation Part 2) • Continuation of campaign creation. • Defining ad budgets, bid strategies, and placements. • Hands-on: Launching and managing ad campaigns. Social Media Content Strategy • Developing a consistent content plan for social media. • Tools for content scheduling and automation (Hootsuite, Buffer). • Content types: Posts, stories, reels, live sessions, and IGTV. • Hands-on: Creating a one-week content plan for a sample business.
  • Tracking & Analyzing Social Media Metrics • Understanding key metrics: Reach, engagement, click-through rate (CTR), conversions. • Analyzing social media insights and creating reports. • Tools for tracking performance (Facebook Insights, Instagram Analytics). Writing Engaging Blog Posts & Copywriting • How to write blog posts that engage and convert readers. • Copywriting basics for digital marketing. • Practical: Writing a blog post and optimizing it for SEO. Introduction to Graphic Design for Marketing (Canva) • Why visuals are essential for digital marketing. • Introduction to Canva: Creating professional graphics for ads, social media, and blogs. • Hands-on: Designing your first social media post. Graphic Design Hands-on (Part 1) • Deep dive into Canva features: templates, fonts, and color schemes. • Practical: Creating social media graphics and banners. Graphic Design Hands-on (Part 2) • Continued hands-on design work. • Practical: Designing client-ready promotional material.
  • Email Marketing Overview & Strategy • Why email marketing is important for businesses. • Types of email campaigns: Newsletters, drip campaigns, promotional emails. • Understanding email marketing funnels. Creating Automated Email Sequences • Tools: MailChimp, SendGrid, ActiveCampaign. • How to set up an automated email sequence. • Hands-on: Creating and scheduling an email campaign. Google Ads Basics (Search, Display) • Introduction to Google Ads and the different types of ad campaigns. • Setting up a Google Ads account. • Choosing between search ads and display ads. Google Ads Campaign Creation • Step-by-step guide to creating a Google Ads campaign. • Writing ad copy and choosing keywords for ads. • Hands-on: Launching your first Google Ad. Tracking & Optimizing Google Ads • Using Google Ads tools to track performance. • Adjusting campaigns based on performance data. • Hands-on: Optimizing a live ad campaign.

Avatar
Dr. Rajesh Dorbala
Assistant Professor

Faculty Name: Dr Rajesh Dorbala Faculty Designation: Assistant Professor Faculty UID: 19435 Faculty Department: Management Faculty Experience: 20+ years Dr Rajesh Dorbala holds a Ph.D in EdTech and is an MBA Grad from IBS Hyderabad with experience spanning over 20 years in varied industries. He started his career as a Marketing Manager in TIME, and later worked with the Ministry of Education, Republic of Maldives. He then joined JSW Steel Mumbai and worked in close liaison with Mr. Sajjan Jindal. Then he joined HDFC Bank Vishakhapatnam as a Relationship Manager and his interest in entrepreneurship led him to join the core team of The Gate Academy. After he quit the Gate Academy, he joined TCYOnline as a Product manager. Then he joined LPU as an Assistant Professor and has been associated with LPU for 8 years now. Rajesh has trained over 30,000 students for GRE and is valued as one of the best GRE verbal trainers and has worked with Magoosh, Princeton Review, Manhattan Review, TIME, Career Launcher, IMS and TCYonline. Moreover, Rajesh has several certifications in Data Analytics and Digital marketing and has several consultancy projects under his belt. He has also 2 patents in Artificial Intelligence and 1 copyright in the field of EdTech. Rajesh has conducted several workshops, FDPs and MDPs, in Digital Marketing and Data Analytics for various academic organizations and big industrial giants such as Indian Oil and Bharat Petroleum.


Avatar
Sharda Pullabhatla
Assistant Professor

Trainer 1 Profile Faculty Name: Ms Sharda Pullabhatla Faculty Designation: Assistant Professor Faculty UID: 31718 Faculty Department: CPE Faculty Experience: 17+ years Sharda is a Post Graduate in English, B Ed, BCA with experience spanning over 17 years in varied industries. She started her career as a trainer in a coaching institute, later worked with E-Serve Intl, an affiliate of Citigroup Financial Services, Mumbai as a Doc Reviewer in Mortgages section. She then joined HSBC HDPI in Visakhapatnam as Customer Service Executive for UK Projects. Being a part of the entrepreneurial journey she joined the team of The Gate Academy as Centre Manager for their branch in Andhra Pradesh. After few years she joined as Coordinator in reputed CBSE School where she served for 8+ years in various roles and resigned as Activities Coordinator taking English and Mass Media subject. Then she joined LPU as an Assistant Professor in Department of Communication Skills. Sharda is an MIEE (Microsoft Innovative Educator Expert) since last 7 years. She is an MIE Trainer since last 6 years. Sharda has several certifications from Microsoft. She is MCE (Microsoft Certified Educator) and MTA certified (Microsoft Technical Associate). She is Minecraft Global Mentor, a Wakelet Ambassador, Flipgrid certified Educator, Kahoot certified, Adobe Certified Educator and Adobe Ambassador. She is an SDG Ambassador spreading awareness about Sustainable Development Goals. Ms Sharda has been mentor for International Entrepreneurship projects where in her team has been adjudged International winners and were invited to Microsoft Head Quarters, Seattle, USA to be honoured by Mr Anthony Salcito, Vice President Education at Microsoft. Sharda has conducted workshop, webinars for educators around the globe in various Microsoft Tools, SDGs and 21st Century Learning Design Skills.