skilldevelopment.cpe@lpu.co.in

What you'll learn

Description: In the rapidly evolving landscape of the digital era, the importance of learning digital marketing cannot be overstated, especially for university students. Digital marketing encompasses a wide range of online strategies and tools designed to promote products, services, and ideas. Here are key reasons why university students should consider acquiring digital marketing skills: 1. Relevance in the Digital Age 2. Career Opportunities 3. Entrepreneurial Advantage 4. Analytical Skills Development 5. Global Connectivity 6. Adaptability and Innovation 7. Cost-Effective Marketing Solutions In conclusion acquiring digital marketing skills not only enhances employability but also cultivates a mindset of innovation, adaptability, and strategic thinking that is crucial for success in the digital age. Learning Outcome: The focus of this workshop is to enhance the skill set of participants on areas like: 1. Building a website on their own. 2. Writing and maintaining a blog. 3. Social Media Marketing. 4. Online Reputation Management. 5. Freelancing

  • Introduction to Social Media Platforms: Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), their user demographics, and best practices for each. • Social Media Terminology: Definitions of key terms (engagement, impressions, reach, algorithms, etc.) • Understanding Social Media Algorithms: How algorithms work, why they matter, and how to optimize content for better visibility. • The Ethics of Social Media: Discussions on privacy, copyright, misinformation, cyberbullying, and responsible online behavior.
  • Creating Engaging Content: Types of content (text, images, videos, stories, live streams), tips for creating visually appealing posts, and storytelling techniques. • Content Calendars and Scheduling: Planning and organizing content, using scheduling tools effectively. • Copywriting for Social Media: Writing compelling captions, headlines, and calls to action. • Hashtags and Trending Topics: How to use hashtags strategically, identifying trending topics and leveraging them.
  • • Introduction to Social Media Analytics: Overview of key metrics (impressions, reach, engagement, click-through rate, conversions). • Using Analytics Tools: Hands-on practice with native platform analytics and third-party tools. • Analyzing Data to Inform Strategy: Interpreting data to understand what works and what doesn't, and using insights to refine social media strategies.
  • Building an Online Community: Strategies for attracting and retaining followers, fostering a sense of community. • Responding to Comments and Messages: Best practices for handling positive and negative feedback, addressing inquiries and complaints. • Crisis Management on Social Media: How to handle negative publicity, mitigate damage, and maintain brand reputation during a crisis.
  • • Social Media Advertising: Overview of paid advertising options, creating effective ads, targeting audiences, and measuring ROI. • Influencer Marketing: Identifying influencers, collaborating with them, and measuring the impact of influencer campaigns. • Emerging Trends and Technologies: Exploring new platforms, tools, and trends (e.g., virtual reality, augmented reality, social audio).

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Dr. Rajesh Dorbala
Assistant Professor

Faculty Name: Dr Rajesh Dorbala Faculty Designation: Assistant Professor Faculty UID: 19435 Faculty Department: Management Faculty Experience: 20+ years Dr Rajesh Dorbala holds a Ph.D in EdTech and is an MBA Grad from IBS Hyderabad with experience spanning over 20 years in varied industries. He started his career as a Marketing Manager in TIME, and later worked with the Ministry of Education, Republic of Maldives. He then joined JSW Steel Mumbai and worked in close liaison with Mr. Sajjan Jindal. Then he joined HDFC Bank Vishakhapatnam as a Relationship Manager and his interest in entrepreneurship led him to join the core team of The Gate Academy. After he quit the Gate Academy, he joined TCYOnline as a Product manager. Then he joined LPU as an Assistant Professor and has been associated with LPU for 8 years now. Rajesh has trained over 30,000 students for GRE and is valued as one of the best GRE verbal trainers and has worked with Magoosh, Princeton Review, Manhattan Review, TIME, Career Launcher, IMS and TCYonline. Moreover, Rajesh has several certifications in Data Analytics and Digital marketing and has several consultancy projects under his belt. He has also 2 patents in Artificial Intelligence and 1 copyright in the field of EdTech. Rajesh has conducted several workshops, FDPs and MDPs, in Digital Marketing and Data Analytics for various academic organizations and big industrial giants such as Indian Oil and Bharat Petroleum.