LPU - Lovely Professional University
What you'll learn

Description:  This Copywriting course aims to equip individuals with the skills of crafting engaging copy and Call-To- Action (CTA) on various platforms, including websites, social media, emails & print to work as a freelancer. Learning Outcome: Upon completing a copywriting course, participants can expect to achieve several outcomes that reflect their acquired skills and knowledge: 1. Confidence in Professional Writing 2. Portfolio Development 3. Successful freelancer 4. Creation of Compelling Headlines and CTAs 5. SEO Copywriting Competence and many more

  • Sales letter, email, types of Ads, Optimizing your copy, sales copywriting, Revisiting the important points, Steps for the future
  • Introduction to Copywriting, potential of copywriting, how to earn from copywriting, evolution of copy, intention of copy, Plagiarism, Copyright Laws related to online content.
  • Importance of Niche Research and Audience research , Know about your audience and product, Where and how to conduct research, basic principles of copywriting, ten reasons people buy, all structural elements of copy.
  • Importance of headlines, story telling and its significance, types of stories you can tell, importance of Polarity, Copywriting frameworks
  • Frameworks for Web pages, for long form sales pages, for video sales letters, for headlines, for value propositions, for bullet lists or fascinations, for body copy, for better buttons- CTAs
  • Frameworks for Testimonials, for email sequences, for email subject lines, for ads, sensory and power words to use, weak words to avoid, SEO copywriting

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Simran
Assistant Professor

Ms. Simran is a Trainer from the Verbal Ability Department(CPE) of Lovely Professional University. She is Masters in English from Panjab University, Chandigarh. She has almost 6 months of experience with LPU. Apart from this, she has 3 years of experience as a product trainer & Admission Counsellor with Touchstone Educationals. There she was awarded with 2 Sales Excellence Awards and 3 certificates. She has also worked as an Affiliate Marketer & Copywriter on various online platforms. She is a versatile personality , having different interests.