Strategic Design Thinking

I am a UX/UI Designer, Multimedia Educator, and Cultural Leader with 6+ years of combined experience in the design industry and academia. Currently working as an Assistant Professor – Multimedia & Design at Lovely Professional University, where I teach, mentor, and shape the next generation of designers. My expertise spans User Experience Design, Interface Design, Animation & Motion Graphics, Visual Communication, and Interaction Principles, supported by strong knowledge of UX Laws and Design Psychology. In my extended role as Department Counsellor, I guide prospective students, represent the Multimedia Department in admission drives, and support learners in choosing the right creative pathway. As the Cultural Coordinator Head, I lead large-scale cultural and design events, exhibitions, and student festivals—bringing creativity, leadership, and collaboration together. I believe in design that blends strategy, empathy, culture, and usability. My mission is to create meaningful experiences—both for users in digital spaces and for students in learning environments.