BUSINESS ECONOMICS BOOTCAMP Decode Markets Drive Decisions Lead Businesses

Course Description

Course Description: This course provides a practical understanding of Business Economics and its role in business decision-making. Learners will explore key concepts such as demand and supply, elasticity, production and cost analysis, market structures, pricing strategies, national income, inflation, consumption, and investment. The course emphasizes real-world applications to help students analyze economic conditions and make informed managerial decisions. Learning Outcomes: Explain the fundamental concepts and principles of Business Economics. Analyze demand, supply, and elasticity to support business decision-making. Apply cost, production, and pricing concepts in real business situations. Differentiate between various market structures and their business implications. Evaluate macroeconomic indicators such as national income and inflation. Develop analytical and critical thinking skills for solving business and economic problems.

Course Fee Seats Limited

₹1000.00

Course Details

Duration
Duration
30 HRS
Duration
Course Label
SkillDevelopment
Certificate
Certificate
Yes
Course Language
English
Duration
Course Mode
Online
Duration
Timings
7 PM - 8 PM
Days
Monday to Friday
Registration Till
10 Jun 2026
Duration
Tentative ClassStart Date
summer
Duration
Eligible Schools:
Certificate Criteria
Certificate Criteria
75% attendance, 50% score in all Exams/CA

Curriculum Snapshot

Explore the comprehensive course modules

1 Introduction to Business and Economics

Introduction to the meaning, nature, scope, and importance of Business Economics and its role in managerial and business decision-making

2 Law of Demand and Determinants of Demand

Study of the law of demand, demand schedule and curve, and factors influencing consumer demand in the market

3 Law of Supply and Determinants of Supply

Understanding the law of supply, supply function, and various determinants affecting market supply

4 Market Equilibrium: Price Determination and Market Adjustment

Explanation of equilibrium price and quantity determination through interaction of demand and supply forces.

5 Movements along the Curve and Shifts of the Curve

Analysis of extension, contraction, increase, and decrease in demand and supply curves due to market changes.

6 Introduction to the Concept of Elasticity

Overview of elasticity, its meaning, importance, and responsiveness of demand to market changes

7 Price Elasticity of Demand

Study of responsiveness of demand to price changes, methods of measurement, and practical applications.

8 Income Elasticity and Cross Elasticity of Demand

Understanding consumer demand changes due to income variation and price changes of related goods

9 Factors Affecting Elasticity of Demand

Examination of factors influencing elasticity such as availability of substitutes, necessity, income level, and time period.

10 Practical Applications of Elasticity in Business Decision-Making

Application of elasticity concepts in pricing, production, taxation, and marketing decisions

11 Kinds of Costs and Types of Inputs

Introduction to fixed, variable, total, average, and marginal costs along with production inputs

12 Costs in the Short Run and Long Run

Comparative analysis of cost behavior in short-run and long-run production periods.

13 Break-even Analysis

Understanding break-even point, contribution analysis, and its significance in profit planning.

14 Production Function with One Variable Input

Study of production relationships with one variable input and the law of variable proportions

15 Perfect Competition

Features, price determination, and equilibrium under perfectly competitive markets

16 Monopoly

Characteristics, pricing, output decisions, and market power under monopoly markets

17 Monopolistic Competition

Study of product differentiation, selling costs, and competition among firms.

18 Oligopoly

Analysis of interdependent firms, pricing behavior, and competition in oligopolistic markets

19 Pricing Strategies under Different Market Structures

Evaluation of pricing methods and strategies adopted under various market conditions

20 Concepts of National Income

Introduction to GDP, GNP, NNP, personal income, and related national income concepts.

21 Measurement of National Income

Methods of measuring national income including production, income, and expenditure approaches.

22 Difficulties in the Measurement of National Income

Discussion on practical and conceptual challenges in national income estimation

23 Circular Flow Model using Internal and External Sectors

Understanding the circular flow of income in two-sector, three-sector, and open economy models

24 Consumption Function, Determinants of Consumption

Study of consumption behavior and factors influencing consumption expenditure

25 Investment and its Types, Factors Affecting Investment

Analysis of investment concepts, classifications, and determinants influencing investment decisions.

26 Inflation: Concept, Measurement and Causes

Understanding inflation, price indices, types, causes, and measurement techniques.

27 Control of Inflation and Inflation Targeting

Measures to control inflation through monetary and fiscal policies and inflation targeting frameworks.

Instructor Spotlight

Learn from leading experts in stem cell research

Dr.Blessy Sarah Mathew

Dr.Blessy Sarah Mathew

Assistant Professor

Dr. Blessy Sarah Mathew is an academician and researcher currently serving as an assistant professor at Lovely Professional University, Punjab. She holds a Ph.D. in Economics from the Central University of Karnataka and has extensive teaching experience in Business Economics and allied disciplines at reputed institutions including the National Institute of Technology Kurukshetra,Harayana, St. Berchmans College,Kerala and Bishop Abraham Memorial College, Kerala. Her areas of expertise include Business Economics, Public Policy, Health Economics, and Development Studies. She has actively contributed to interdisciplinary research projects funded by ICSSR and has published research papers in Scopus-indexed international journals. With a practical and application-oriented teaching approach, she focuses on connecting economic theories with real-world business and policy challenges to enhance student learning and analytical skills.