LPU - Lovely Professional University
What you'll learn

The training course “Nurturing an Agribusiness” is designed to develop entrepreneurial skills and practical knowledge in the agribusiness sector. It introduces learners to the structure, scope, and importance of agribusiness in the modern economy while covering the entire value chain from input supply to production, processing, and marketing. The course emphasizes identifying viable business opportunities, value addition, and effective post-harvest management techniques. It also focuses on market research, consumer behavior, and demand analysis to support informed decision-making. Participants gain essential knowledge in financial planning, cost analysis, profitability assessment, and available funding sources, including government schemes. The course includes exposure to processing techniques and small-scale food enterprise development. In addition, it highlights supply chain management, logistics, and strategies to reduce post-harvest losses. Marketing aspects such as branding, packaging, digital platforms, and e-commerce are also covered. Practical components include market surveys, idea validation, and hands-on business planning exercises. The course encourages sustainable and innovative approaches in agriculture. By the end of the training, learners will be able to design, evaluate, and present a comprehensive agribusiness plan.

  • Input supply, production, processing, distribution, and marketing; value addition in agricultural products; post-harvest management and loss reduction.
  • Idea generation techniques; identifying local opportunities; problem-solution mapping; introduction to agri-innovation and entrepreneurship.
  • Demand and supply analysis; market segmentation; survey design; data collection and interpretation using basic tools.
  • Cost concepts (fixed and variable); break-even analysis; profitability analysis; funding sources and government schemes.
  • Marketing strategies; branding and packaging; digital marketing; preparation of agribusiness plan and presentation.
  • Concept, scope, and importance of agribusiness; components of agribusiness system; role in rural economy and employment generation; overview of agri-startups.

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Dr. Imdadul Hoque Mondal
Assistant Professor

Dr. Imdadul Hoque Mondal is currently working as an Assistant Professor in the Department of Food Technology and Nutrition, Lovely Professional University Phagwara. He is an accomplished researcher specializing in food processing, engineering, and technology. He has done his PhD from IIT Guwahati. His PhD work focused on leafy and non-leafy vegetable-based soup formulation using a matured non-linear programming based mathematical optimization techniques. Having published 22 publications in both national and international journals, he is an active participant in the food processing and optimization areas. He has already conducted two sessions on skill development course on statistical and software-based data analysis for research application. He has been teaching food business related course named as Novel food product development from last four years. Dr. Mondal has presented number of research papers at various conferences, demonstrating his commitment to global knowledge exchange. He has supervised 7 master’s students and 1 PhD student and currently supervising two Ph.D. and six master's students. He is an important mentor to the future generation. His fields of study include post-harvest technologies, food processing, new food product development, and process optimization, demonstrating an interdisciplinary approach to the advancement of food science and technology.