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Global & Indian Business Immersion Programmes
Global & Indian Business Immersion Programmes
Experiential learning through live projects, internships & venture building
Months of structured industry internship & corporate exposure
The programme is built on modern business principles that redefine undergraduate management education.
60% of the BBA journey is hands-on and action-driven. Students launch brands, sell products, and deploy solutions to real business challenges. Learning happens through live projects, internships, simulations, labs, immersions, and venture builds—formally evaluated through outcome-based assessment, not rote examinations.
Students experience six structured business and cultural immersions across major Indian hubs—Delhi NCR, Mumbai, Bangalore and global destinations including Dubai, and Malaysia. Through company visits, live projects, and industry interactions, learners develop cross-cultural intelligence and global business leadership skills.
Students build three real-world businesses during the programme—a live brand, an asset-light digital business, and a personal tech startup. Guided by expert mentors, learners handle ideation, market validation, marketing, operations, and scaling, with performance measured using real business metrics.
Students choose between two equally supported career pathways. The corporate track focuses on high-value placements through internships and PPOs, while the entrepreneurship launchpad offers startup incubation, funding access, and mentorship—ensuring flexibility without compromising career outcomes.
Students complete over 12 months of structured corporate internships, beginning in Year 1 and progressing to a full-time final-term internship. Each stage builds from foundational roles to high-impact strategic assignments, leading to strong workplace readiness and Pre-Placement Offers.
Students gain direct access to CXOs, business leaders, and startup founders through structured mentorship. Monthly interactions cover strategy, leadership challenges, decision-making, and growth pitfalls, offering real-world insight from leaders associated with firms like IBM, KPMG, and EY.
Core courses are delivered by seasoned industry practitioners with CXO-level experience. Sessions focus on real cases and live insights from business hubs such as Gurgaon, Mumbai, and Bangalore, ensuring students learn strategy, marketing, fintech, and analytics the way professionals practice them.
Students complete over 12 months of structured corporate internships, beginning in Year 1 and progressing to a full-time final-term internship. Each stage builds from foundational roles to high-impact strategic assignments, leading to strong workplace readiness and Pre-Placement Offers.
| YEAR/SEMESTER | LOCATION | FOCUS AREA & EXPOSURE |
|---|---|---|
| Year 1 (Semester 1) | Main Campus, India (LPU) + Punjab Artisanal Clusters | Foundation & Social-Tech Literacy Business fundamentals, communication, design thinking, and digital fluency. Introduction to business analytics, Python, and AI basics. Exposure to rural and artisanal business ecosystems, sustainable enterprise models, and social entrepreneurship through live immersion projects and corporate visits. |
| Year 1 (Semester 2) | Delhi–NCR, India | Business Analytics & Consulting
Immersion Hands-on exposure to consulting frameworks, enterprise analytics, digital marketing analytics, and data-driven decision-making. Live projects focused on policy, corporate strategy, and problem-solving with industry and consulting professionals. |
| Year 2 (Semester 3) | Bangalore, India | Startup, Innovation & Tech-Business
Immersion Exposure to startup ecosystems, product management, venture building, and technology-enabled business models. Students engage in startup shadowing, design sprints, innovation workshops, and mentorship with founders and incubators. |
| Year 2 (Semester 4) | Mumbai, India | Finance, Branding & Digital Markets
Immersion Focus on fintech, digital finance, AI in finance, branding strategy, martech, adtech, and e-commerce operations. Students work on financial modeling, real-market simulations, live campaigns, and agency-led brand consulting projects. |
| Year 3 (Semester 5) | Dubai, UAE | Global Business & Emerging Markets
Immersion Exposure to international trade, cross-border business strategy, fintech, logistics, and family-owned enterprises. Students gain cross-cultural business understanding through corporate visits, academic partner sessions, and global market projects. |
| Year 3 (Semester 6) | Malaysia | Global Innovation, Strategy & Digital Economy
Immersion Interaction with startups, MNC head offices, smart city initiatives, platform economies, and ASEAN business ecosystems. Strategy labs and collaborative digital projects. |
| Year 4 (Semester 7) | Hyderabad | Tech & Global Capability Centre (GCC) Management
Immersion A focused immersion into how multinational corporations run Global Capability Centres (GCCs) and large-scale tech operations from India. |
| Year 4 (Semester 8) | Flexible / Preferred Location | Capstone Internship / Global Project / Startup
Incubation Final-term immersion focused on real-world application. Students choose between a full-time corporate internship (PPO-oriented), global consulting project, or startup incubation with mentorship, analytics deliverables, and strategic execution. |
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The curriculum is designed around core business domains integrated with emerging technologies. Students build strong management foundations while gaining technology fluency to lead modern organisations, drive digital transformation, and make data-driven decisions across industries.
Modern businesses run on data. This domain equips students to interpret data, apply AI tools, and translate insights into strategic decisions across marketing, finance, operations, and consulting roles.
Business analytics & data visualisation
AI applications for managers (not coding-heavy)
Predictive decision-making & dashboards
Generative AI tools for business productivity
Data-led strategy & performance optimisation
This domain focuses on how technology enables scalable business models. Students learn to evaluate, adopt, and manage digital platforms rather than build them as engineers.
Digital business models & platform ecosystems
Product management & tech-enabled services
API-driven businesses & SaaS models
Technology strategy & digital transformation
Managing tech teams & vendor ecosystems
Students understand how finance is being reshaped by technology. The focus is on decision-making, risk assessment, and value creation, not trading or hardcore programming.
Corporate finance & financial modelling
FinTech, blockchain & digital payments
Business intelligence for finance leaders
Risk analytics & compliance basics
Financial decision-making in digital enterprises
This domain blends marketing strategy with technology platforms to build brands, acquire customers, and scale businesses in digital markets.
Brand strategy & consumer behaviour
Digital marketing & performance analytics
MarTech, AdTech & growth platforms
E-commerce & omnichannel strategy
Customer experience & data-led branding
Students learn entrepreneurship by building real ventures. The emphasis is on execution, validation, and growth—not theory alone.
Opportunity discovery & market validation
Startup finance & venture economics
Innovation management & design thinking
Scaling asset-light digital businesses
Founder decision-making & growth metrics
This domain prepares students for leadership roles in complex, global environments by integrating strategy, ethics, and cross-cultural business understanding.
Business strategy & competitive advantage
Global markets & cross-border business
Leadership & change management
Ethics, governance & responsible AI
Strategic thinking for senior management roles
Students complete progressive, multi-stage industry internships across the programme, designed to bridge classroom learning with real business environments and leadership roles.
High-performing students are mentored by senior business leaders and industry experts, providing real-world perspectives and leadership guidance beyond textbooks.
The programme integrates globally and industry-recognised certifications to ensure
students graduate with credentials that enhance employability and professional
credibility.
Students receive structured support for certifications across:
Students are encouraged to explore independent income streams and venture creation alongside their academic journey.
Foundational exposure to business, technology, analytics, and social innovation through experiential and industry-linked learning.
Students develop core business and analytical skills and apply technology to real-world, social, and enterprise challenges.
Hands-on immersion in startups, digital markets, finance, branding, and tech-enabled business models.
*Indicative skill areas developed through startup shadowing, innovation workshops, live market simulations, and industry mentorship.
Students build startup, financial, and digital market capabilities through live projects and industry-driven problem-solving.
Global exposure to international business, emerging markets, and digital economies with a focus on strategy and innovation.
*Indicative skill areas developed through global market projects, corporate visits, academic partnerships, and industry-led mentorship.
Students gain a global business mindset and apply strategic and digital frameworks across international market contexts.
A focused immersion into how multinational corporations run Global Capability Centers (GCCs) and large-scale tech operations from India.
*Indicative skill areas developed through accelerator exposure, leadership labs, capstone projects, and industry or startup mentorship.
Students demonstrate leadership readiness and transition into corporate roles, consulting, or entrepreneurial ventures.
Applicable fee per semester
(
350000)
| Details | Scholarship Amount (per semester) | Applicable Fee after Scholarship (per semester) |
|---|---|---|
| LPUIST score more than or equal
to Category A cut-off Or 90% or above aggregate marks in eligibility qualification. |
$ 4200
(i.e. 60% of Programme Fee) |
$ 2800 |
| LPUIST score more than or equal
to Category B cut-off Or 75% - 89.99% aggregate marks in eligibility qualification. |
$ 3500
(i.e. 50% of Programme Fee) |
$ 3500 |
| LPUIST score more than or equal
to Category C cut-off Or 60% - 74.99% aggregate marks in eligibility qualification. |
$ 2800
(i.e. 40% of Programme Fee) |
$ 4200 |
| Uniform Fee | $ 50 (One Time) | |
| Examination Fee | $ 75 (Per Semester) |
350000 | Details | Scholarship Amount (per semester) | Applicable Fee after Scholarship (per semester) |
|---|---|---|
| LPUIST score more than or equal
to Category A cut-off Or 90% or above aggregate marks in eligibility qualification. |
210000
(i.e. 60% of Programme Fee) |
140000 |
| LPUIST score more than or equal
to Category B cut-off Or 75% - 89.99% aggregate marks in eligibility qualification. |
175000
(i.e. 50% of Programme Fee) |
175000 |
| LPUIST score more than or equal
to Category C cut-off Or 60% - 74.99% aggregate marks in eligibility qualification. |
140000
(i.e. 40% of Programme Fee) |
210000 |
| Uniform Fee |
4000 (One Time)
|
|
| Examination Fee |
5000 (Per Semester)
|
| Details | Scholarship Amount (per semester) | Applicable Fee after Scholarship (per semester) |
|---|---|---|
| LPUIST score more than or equal to
Category A cut-off Or 90% or above aggregate marks in eligibility qualification. |
$ 5700
(i.e. 60% of Programme Fee) |
$ 3800 |
| LPUIST score more than or equal to
Category B cut-off Or 75% - 89.99% aggregate marks in eligibility qualification. |
$ 4750
(i.e. 50% of Programme Fee) |
$ 4750 |
| LPUIST score more than or equal to
Category C cut-off Or 60% - 74.99% aggregate marks in eligibility qualification. |
$ 3800
(i.e. 40% of Programme Fee) |
$ 5700 |
| Uniform Fee | $ 50 (One Time) | |
| Examination Fee | $ 75 (Per Semester) |
| Scholarship Criteria | Scholarship Percentage |
|---|---|
| 90% or above aggregate marks in eligibility qualification. | 60% Scholarship |
| 75% - 89.99% aggregate marks in eligibility qualification. | 50% Scholarship |
| 60% to 74.99% aggregate marks in eligibility qualification. | 40% Scholarship |
| 50% to 59.99% aggregate marks subject to qualifying exam | Eligible for Admission, Scholarships subject to scholarship exam (LPUIST) |
| LPUIST Category | Scholarship Percentage |
|---|---|
| LPUIST score more than or equal to Category A cut-off |
60% Scholarship
|
| LPUIST score more than or equal to Category B cut-off |
50% Scholarship
|
| LPUIST score more than or equal to Category C cut-off |
40% Scholarship
|
Pass with 50% marks in Grade 12 / A Level or equivalent and English Language Requirement (ELR).
Click here to know the list of documents to be submitted along with online application.
Merit in qualifying examination.
| Important Dates | ||
|---|---|---|
| Admissions open for Batch 2026 | 25th October 2025 | |
| Last date to apply for admission with scholarship | 30th April 2026 | |
| Commencement of session | As Per Reporting Schedule | |
Strong industry exposure and practical business understanding
Ability to bridge technology with management decision-making
Leadership readiness and professional maturity
Entrepreneurial mindset and innovation capability
Global outlook with cross-cultural awareness
Ethical, responsible and sustainable business thinking
