skilldevelopment.cpe@lpu.co.in

What you'll learn

Description:  In the rapidly evolving landscape of the digital era, the importance of learning digital marketing cannot be overstated, especially for university students. Digital marketing encompasses a wide range of online strategies and tools designed to promote products, services, and ideas. Here are key reasons why university students should consider acquiring digital marketing skills: 1. Relevance in the Digital Age2. Career Opportunities3. Entrepreneurial Advantage4. Analytical Skills Development5. Global Connectivity6. Adaptability and Innovation7. Cost-Effective Marketing SolutionsIn conclusion acquiring digital marketing skills not only enhances employability but also cultivates a mindset of innovation, adaptability, and strategic thinking that is crucial for success in the digital age. Learning Outcome: The focus of this workshop is to enhance the skill set of participants on areas like: 1. Building a website on their own.2. Writing and maintaining a blog.3. Social Media Marketing. 4. Online Reputation Management. 5. Freelancing

  • Keyword research process, Understanding target market, Keyword density, Keyword frequency, Google keyword planner Content marketing, Types of content, SEO-optimized content, Use of proper tags (h1, h2, h3), Title and headings, Anchor text, Social media marketing, List of social media, Importance of social media, How social media affects SEO? Social media metrics, Viral Marketing, Understanding about trends, Searching trends, Creating viral content, Omnichannel approach, Affiliate marketing, Types of affiliate programs, When to use affiliate marketing? How to use affiliate marketing, Best affiliate networks
  • What is marketing?, What is digital marketing? Why are people online? Key concepts of digital marketing, Benefits of digital marketing, Evolution of digital marketing Difference between digital and traditional marketing, Difference between inbound and outbound marketing, Future of digital marketing What is advertising? What is online advertising? What is Google Ads? What is a website? Difference between website and blog, Components of website and blogs, building a webpage, Elements to make a website user-friendly Domain vs. subdomain, Parts of a domain name, How to choose a domain name? What is protocol? What is IP address? What is uptime? Types of webhosting? How to buy a domain and hosting? What is SSL certification?
  • Hands-on practical where students will develop their portfolio website using WIX, WordPress or Weebly
  • Blog Design using Blogger, Introduction to SEO, on page vs. off page SEO, Keywords in SEO Important SEO tools, Link building, Backlinks, Outbound links, Do-follow and no-follow links, Metatags, Anchor text, Robots.txt
  • What is Growth Hacking? Why do we need it? Growth Hacking tools, Growth funnels and tactics, Marketing data analysis, Online reputation management, Reputation problems, Freelancing, Types of freelancing work, Freelance websites, Grabbing freelancing projects

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Dr. Rajesh Dorbala
Assistant Professor

Faculty Name: Dr Rajesh Dorbala Faculty Designation: Assistant Professor Faculty UID: 19435 Faculty Department: Management Faculty Experience: 20+ years Dr Rajesh Dorbala holds a Ph.D in EdTech and is an MBA Grad from IBS Hyderabad with experience spanning over 20 years in varied industries. He started his career as a Marketing Manager in TIME, and later worked with the Ministry of Education, Republic of Maldives. He then joined JSW Steel Mumbai and worked in close liaison with Mr. Sajjan Jindal. Then he joined HDFC Bank Vishakhapatnam as a Relationship Manager and his interest in entrepreneurship led him to join the core team of The Gate Academy. After he quit the Gate Academy, he joined TCYOnline as a Product manager. Then he joined LPU as an Assistant Professor and has been associated with LPU for 8 years now. Rajesh has trained over 30,000 students for GRE and is valued as one of the best GRE verbal trainers and has worked with Magoosh, Princeton Review, Manhattan Review, TIME, Career Launcher, IMS and TCYonline. Moreover, Rajesh has several certifications in Data Analytics and Digital marketing and has several consultancy projects under his belt. He has also 2 patents in Artificial Intelligence and 1 copyright in the field of EdTech. Rajesh has conducted several workshops, FDPs and MDPs, in Digital Marketing and Data Analytics for various academic organizations and big industrial giants such as Indian Oil and Bharat Petroleum.