What you'll learn
This short-term certificate course is designed to introduce students to the art and craft of visual storytelling through video editing. The course explores how editing shapes narratives, influences audience emotions, and enhances the impact of audio-visual messaging. Learners will develop hands-on skills in using professional editing software while understanding narrative structure, editing techniques, and creative decision-making. By combining visuals, sound, and rhythm, students will learn to transform raw footage into compelling stories suitable for films, news features, documentaries, social media content, and branded communication. The course includes practical exercises, creative assignments, and a final project that builds each student’s professional portfolio.
?? Learning Outcomes
By the end of the course, learners will be able to:
Understand the principles of storytelling and narrative structure in audio-visual content.
Demonstrate proficiency in basic to intermediate video editing tools and software.
Apply visual grammar techniques—pacing, continuity, transitions—to enhance story clarity.
Use sound design elements, including music and effects, to support emotional engagement.
Implement color grading, titles, and motion graphics to strengthen visual appeal.
Plan and execute edits tailored for different platforms such as film, news, and digital media.
Analyze audience behavior to create content that is engaging and impactful.
Produce a polished short video project that showcases storytelling skills and creativity.
