The Faculty of Business at Lovely Professional University organised, today, animportant interactive lecture on ‘Customer Segmentation in Telecom Services’for MBA students. For this significant deliverance, the invited guest was from the Videocon Group, which has been rated among India’s Top 15 Business Houses and listed among the 100 Emerging Giants of the World. During this arrangement,Mr Sanjay Bahl, General Manager North Zone Marketing at Videocon Telecommunications Ltd, enriched more than 400 students towards various types of effective customer segmentation in telecom sector.
GM Bahl,who has been in the telecom industry for many years, explained the young mindsabout essential Geographic, Demograhic, Psychographic, Behavioural and othersegmentations for the customers. Appreciating the enthusiastic presence of theLPU Students, he informed them: “The Indian telecom sector is one of the fastest growing in the world and is projected to become the second largesttelecom market globally. It is also factual that the number of mobilesubscribers in India is expected to reach 1.01 billion by 2014. Moreover,with newer technologies entering the market, the sector has opened up enormousopportunities; so, there is a huge demand for qualified and skilledprofessionals with knowledge in these fields. As such, the organizationof such a timely lecture attains much importance.”
On contactinga participating student, Isha Satish said that it was a scholarly delivery bythe guest: “It has enhanced our learning about the telecom industry and the skills, which are essential towards this field. We have gained a lot throughthis lecture and we also feel that such regular & standard arrangements atthe university will make us more practical in approach.”
Illustrative, operating as a subsidiary of Videocon Industries Ltd;Videocon Telecommunications Ltd provides telecommunications services under thebrand name Videocon. The Videocon Group is a $4 billion, global businessconglomerate with a strong presence in Household Consumer Goods, Oil & Gas,Retail, Telecom, DTH and the Power sector. Recently the group also successfullylaunched a range of Mobile Handsets and next-generation Direct-to-Hometelevision services and world’s first satellite TV.